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Poiana Negri is a water brand from Coca Cola portfolio in Romania.The brief for Poiana Negri redesign was very clear from the beginning: Poiana Negri should be a brand built on Romanian values and traditional heritage. Also, we should transform Poiana Negri into a fighting brand against Borsec competitor – voted the most powerful Romanian brand in 2010. CG created beautiful designs for both versions: strong and mild. Our work won the Design Angels Awards, in 2011.


Tags: graphic design, packaging, Coca-Cola, CG Bucharest, Romania, Simona Straut, Water, Poiana Negri, Martin Zouhar, award

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Jan Atkins

Creative Director

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Martin Zouhar

Senior Designer,
CG Prague

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Simona Straut

Managing Director,
CG Bucharest

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Evgeny Razzhivin

Senior Designer,
CG Prague

CASE STUDY
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