Client: Pernod Ricard
Product: Wines and Spirits
CG collaborated with Russian Fashion icon Alena Akhmadullina to develop the stunning Absolut Moscow bottle, continuing the trend of tying Absolut to some of the most interesting and iconic cities in the world. Rather than focusing on the cliches that foreigners identify with the city of Moscow, this design instead highlights Russians’ own perception of their capital as a meeting of the traditional and the modern in one sprawling, living metropolis.
Douglas Kaufman writes about trends in Russian beer market (in Russian) 03.14
Douglas Kaufman on trends in Russian beer market
1.14 Absolut Moscow awarded 4th place (In Russian)
Absolut Moscow takes 4th place in the prestigious ADME competition
Grabbing Olympic Gold
Some of the strategies of brands during the Olympics. Sochi and Rio are around the corner, you'd better run!
4.13 The art of collaboration. An article in Popsop.
An article by Douglas K. about working with artists to develop packaging design
11.12 A discussion with T. Prevot on design to combat counterfeiters